It’s Time to Stop Playing Catch-up with Content

To tell stories that resonate with donors and alumni, advancement communicators need a system for capturing those stories while they happen, not after

Advancement communicators know this request well: The anniversary of a landmark gift is approaching, and leadership wants an impact story, stat.

But the moments worth capturing have passed. The small scenes that make a story feel real can’t be re-staged. What’s left is an article built from a gift announcement and a few highly edited quotes. The impact s…