Keynote Guide: Clips from Chris's Interview

Chris’s most overhyped word in fundraising is “seamless,” which he distrusts on principle, “any vendor product that says the word seamless, because it’s not.”

My conversation with Chris Cannon, founder of the Generosity Collaborative, was one long case for taking the back office seriously. These four clips are the practical heart of it. Watch them in order and you move from how he thinks about the fundamentals, to why data is really about relationships, to where it all quietly falls apart, to what we should s…