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What Gallup Already Knows About Alumni Engagement
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What Gallup Already Knows About Alumni Engagement

What if the reason so few alumni engage isn’t apathy, but unmet needs we never thought to design for?

I didn’t plan to work in advancement. I was one of those overly-involved college students, who joined too many student orgs and learned just as much (if not more) outside the classroom than I did studying biology. One day a mentor from the development office pulled me aside and said I should consider a career there. My response was genuinely confused: “Developing what?” I didn’t know these jobs existed.

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