What Makes Traditions Stick

What if we asked: how do we make alumni engagement sticky all year, and not just around a single event?

Last week, Allison Kerivan, Executive Director of Advancement Relations at Bentley University, gave our Agora presentation on their Alumni Conference, now in its third year. If you haven’t yet (and you’re a member), definitely have a listen because it was an excellent example of how to present a case study.

Allison’s talk perfectly delivered the Agora’s …