Why Decision-making is the Antidote to Blanding Your Brand

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Why Decision-making is the Antidote to Blanding Your Brand

They wanted to be everything to everyone. But in the end, they pleased almost no one.

Kristin Hanson

May 05, 2026

∙ Paid

Published by Speaking Engagement
Authored by Kristin Hanson

Recently, the Washington Commanders made a puzzling announcement. The team announced that its uniform mix for the 2026 NFL season would include an alternate helmet that showcases an image of a spear shooting through the Commanders’ “W” logo.

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