This Breakout digs into Adam Compton‘s LinkedIn piece called, “What Does Digital Burnout Mean for Advancement?”, opening with his own retreat from social media and research showing that half of adults find keeping up an online presence exhausting. Ryan Catherwood, Dave Hail, and Courtney Stombock work through why the old rule that more emails meant more results has quietly expired, and how every extra send that goes unopened may erode the trust it depends on.
The trio gets practical about what actually earns attention: recognizable senders, a consistency people come to expect, messages built for a small screen, and real segmentation instead of sending everything to everyone. The conversation also weighs how to measure engagement when open rates are distorted by AI inboxes and social likes have dried up. It closes on a blunt experiment, cutting one send from every campaign to see what behavior actually changes, and redirecting that saved effort toward the people who are already showing up.
