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Research Exploration Podcast: The Science Behind the Ask with Mallory Erickson

Mallory Erickson is a Faculty-in-Residence this week and we’re sharing our Research Exploration video podcast for members, where she and Ryan go behind the science of her work. They dig into why the fundraiser, not the donor, is the real leading indicator of success, drawing on behavior design and the finding that most of the prompts that move donors to…

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